The partnership includes integrated branding across the international TV program graphics to a worldwide audience and significant other assets.

The European Cricket Network, with over 30 member cricket federations collaborates with 1xBet.com to engage fans globally and bring the sport’s passion to millions of cricket enthusiasts.

Roger Feiner, CEO of the European Cricket Network:
“European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies within this sector. With this partnership, European Cricket Network sits alongside other first-class sponsorships of 1xBet such as their partnerships with FC Barcelona, FIBA, Volleyball World and many other high-level rights holders.”

Mark Wilson, a representative of 1xBet commented:
“This agreement is important to our global strategy to support sports. We share the ECN’s desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved.”

Founded in 2018, the European Cricket Network (ECN) is the digital home of cricket in Europe. The ECN is focused on growing the sport by developing great events, while using cutting-edge technology to create entertainment, promotion and digital fan engagement of cricket being played all over Europe, then taking it to a global audience via ECN media partners. ECN produces live, TV quality broadcasts of the following marquee events throughout the year:

● European Cricket Championship (ECC)

● European Cricket League (ECL)

● European Cricket International (ECI)

● European Cricket Series (ECS)

● European Cricket Championship-Women (ECC-W)

● Weston Shield – International men’s cricket series

● Meltl Shield – International women’s cricket series

For us at SMG it is an ongoing pleasure to work with the teams at 1xBet and European Cricket Network to bring to life this prestigious partnership.