Home > Sports Sponsorship > Proudest Achievement

Up until 1997, sponsors of major sporting events were mainly “traditional” type brands but there was a new “breed” of sponsor coming on the scene in the form of video games. This was spearheaded by the launch of the PlayStation console.

I was at the time working for TEAM Marketing AG in Switzerland’s Lucerne, the exclusive marketing agency for the UEFA Champions League, the competition that had launched in 1992.

I successfully brokered a multi-year partnership with Sony Computer Entertainment for PlayStation to become an official sponsor of the UEFA Champions League in 1997, and remain immensely proud that this partnership remains in place over twenty five years later.


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