Sunderland AFC have extended their partnership with SMG introduced Asian betting and gaming partner TLC188 for a further three years.
The Black Cats’ partnership with one of Asia’s biggest online betting companies will continue until 2017, following a successful two years since the original partnership was agreed in 2012, offering supporters a range of online activities such as football betting and online games.

Speaking about the extended partnership, Sunderland AFC commercial director Gary Hutchinson said: “We are really pleased to extend a strong partnership and we look forward to exploring new areas of innovation with TLC188 and Sunderland AFC in the future.”

“We are continuing to build on our relationships throughout Asia and the club is becoming very popular with a growing worldwide fan base, which we have seen in recent years.”

Mike Chong, Asia Pacific Strategy Director for TLC88.com added: “We are delighted to extend our very successful partnership with Sunderland AFC for another three years. Excitement for Premier League football teams such as Sunderland AFC has grown fast in Asia since we signed our original contract and with frequent promotions, we expect to grow both TLC188 and Sunderland AFC’s international fan bases.”

Stephen Pearson commented “This is an excellent renewal taking it to a minimum of 5 years demonstrating what a successful relationship it is”