Sunderland Renew SMG Introduced TLC88 Partner for Further 3 years.

Sunderland AFC have extended their partnership with SMG introduced Asian betting and gaming partner TLC188 for a further three years.
The Black Cats’ partnership with one of Asia’s biggest online betting companies will continue until 2017, following a successful two years since the original partnership was agreed in 2012, offering supporters a range of online activities such as football betting and online games.

Speaking about the extended partnership, Sunderland AFC commercial director Gary Hutchinson said: “We are really pleased to extend a strong partnership and we look forward to exploring new areas of innovation with TLC188 and Sunderland AFC in the future.”

“We are continuing to build on our relationships throughout Asia and the club is becoming very popular with a growing worldwide fan base, which we have seen in recent years.”

Mike Chong, Asia Pacific Strategy Director for TLC88.com added: “We are delighted to extend our very successful partnership with Sunderland AFC for another three years. Excitement for Premier League football teams such as Sunderland AFC has grown fast in Asia since we signed our original contract and with frequent promotions, we expect to grow both TLC188 and Sunderland AFC’s international fan bases.”

Stephen Pearson commented “This is an excellent renewal taking it to a minimum of 5 years demonstrating what a successful relationship it is”

Share this story. Choose your platform.

Latest News

  • Published On: 15 February 2022

    Vantage x Mclaren Racing

    SMG are delighted to have sourced and brokered a multi-year partnership for Vantage, the online trading platform, as an Official Partner of the McLaren Extreme E (MX) team from the 2022 season. Vantage [...]

    Read more
  • Published On: 9 February 2022

    Bitstamp x Immortals

    SMG are delighted to have represented Bitstamp in sourcing and negotiating this muti-year partnership with Immortals, one of North America's leading esports organizations. The multi-year partnership connects the web3 and gaming communities through [...]

    Read more
  • Published On: 18 January 2022

    Bitstamp x Guild Esports

    SMG are delighted to announce it has brokered the multi-year main partnership between leading crypto currency exchange, Bitstamp and Guild Esports. Exclusive £4.5m sponsorship deal signed with Bitstamp Guild Esports (LSE: GILD; OTCQB: [...]

    Read more

Contact

Sports Media Gaming Limited
1 Charterhouse Mews
London
EC1M 6BB

Tel: +44 (0)7770 577 361

Email: Send a message