SMG are delighted to have brokered an agreement between Birmingham City Football Club and Tappit to launch Blues Fastpay. Blues Fastpay offers supporters a cashless payment system at all Kiosks across St. Andrew’s Trillion Trophy Stadium.

The innovative system, produced by the cashless experience expert, aims to reduce serving time and improve the overall matchday experience for fans.

Blues Fastpay will be introduced at the start of the 2018/19 season. Supporters will be able to top up cash onto their Season Tickets to pay for food and drink at Kiosks, fan bars and also to purchase merchandise in the Blues Store.

Ian Dutton, Head of Commercial, Birmingham City Football Club, said: “Blues Fastpay is one of the ways that we are bringing the best experience possible to Birmingham City supporters inside St. Andrew’s Trillion Trophy Stadium.

Blues will also introduce paperless ticketing for non-season ticket supporters at St. Andrew’s Trillion Trophy Stadium. Match passes will be issued to any Blues fans purchasing a ticket for the first time. Their unique match pass will then be re-used for all future home ticket purchases.”

Jason Thomas, CEO, tappit, added: “We’re fully behind Birmingham City in their quest to improve fan experience and proud to be part of their journey in enhancing St. Andrew’s Trillion Trophy Stadium with Blues Fastpay.”

“As dedicated sports fans ourselves, we understand the frustration of missing the action while stuck in a queue. Improving the fan experience is why we exist and we’re excited to be doing that for Blues fans.”

“Blues Fastpay is even quicker than bank-issued contactless cards and easy to manage, so supporters can enjoy the action on the pitch without spending unnecessary time queuing.”

Separate tills and queueing points will be created at all 93 kiosks inside the home concourses at St. Andrew’s Trillion Trophy Stadium.
Only cash that is loaded onto the card can be spent. Blues fans will be able to top up their cashless cards in a variety of ways; online, at St. Andrew’s Trillion Trophy, via auto top-up and through the Blues App.

SMG’s CEO Stephen Pearson commented “this is a unique agreement and a game changer in payments at stadiums, we are thrilled to have been instrumental in this deal with The Blues”.

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