SMG are delighted to have united with The European Cricket Championships 2022. is the leading online crypto sports betting and casino platform, and will be a main partner of the upcoming edition of the European Cricket Championships to be staged from 12 September to 14 October 2022 in Malaga.

The event pits 21 national teams against each other over five weeks. The partnership includes significant branding across the international TV graphics for to a world-wide audience. The total viewership is expected to be in excess of 40m viewers per day.

Roger Feiner, CEO of the European Cricket League AG: “European Cricket is proud to partner with, one of the most innovative and engaging companies within this sector, for the European Cricket Championships 2022. With this engagement, European Cricket is proud to sit alongside other first-class sponsorships of such as their partnerships with Premier League team Everton FC, Indian Super League team Mumbai City FC and several other high-profile global partnerships that include UFC and Sergio Aguero.

Like we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices. We are particularly excited about our new evening matches for that will be broadcast prime time into the cricket key markets.”

Dominic Rae, Sponsorship Manager of “We are excited for this partnership with The European Cricket Championships. We have been impressed with the tournaments growth and cricket is a sport with an enormous and passionate fan base. We are looking forward to seeing some top class action across the 120 matches of the tournament.”

Stephen Pearson, CEO of Sports Media Gaming: “We are delighted to have brokered this agreement and envisage a hugely successful partnership between and European Cricket.”

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