“A controversial advertising deal designed to help Qatari-backed Paris St Germain meet UEFA’s financial fair-play criteria is justified by the club’s growing influence in the Arabic world, the French club’s president Nasser al-Khelaifi said.”
A second Middle Eastern backed club, Paris Saint Germain is following fast on the footsteps of Premier League Manchester City coming under the spotlight for financial fair play because of significant “backing” from the Middle East.
Manchester City’s £400 million 10 year deal with Etihad is still being reviewed by UEFA (Under financial fair play, clubs cannot avoid the requirement to stay below aggregate losses of €45m (£39.5m) a year by effectively sponsoring themselves with what are known as related payment)
This may not have as far reaching consequences as some other clubs believe in assessing what is “fair market value” for sponsorship. In fact Manchester United have recently announced a £40million per year shirt sponsorship with Chevrolet to start in the 2014/15 season that matches anything that a Middle East Club backed deal entails.
The PSG deal, under which the Qatar Tourism Authority (QTA) will pour up to 200 million euros ($262 million) a year into the club until 2016, will be made official in the next few weeks, Khelaifi told the sports daily L’Equipe.The deal is worth twice the club’s revenues for the 2010-11 season and has been questioned with some pundits suggesting it was out of proportion.
PSG will have to comply with the new fair play regulations which require clubs not to spend more than they earn. They are expected to submit the contract to the European governing body Uefa in the coming months.
“The contract with QTA is justified because PSG’s influence in the whole region, not only in Qatar, has been important,” Al Khelaifi said in his first public comments on the issue.“We have been building an international brand. This deal is a strong symbol. Qatar have benefited a lot from their investments in PSG.”
PSG have spent more than 250 million euros in transfers since the Qatari fund QSI bought the club in June 2011, far more that they can afford to if they only spend what they earn.
The advertising contract will help them continue their expansion and will be retroactive, meaning it will finance their off-season high-profile signings, such as Zlatan Ibrahimovic, Thiago Silva or new recruit Lucas Moura.
“We will keep on investing,” Khelaifi said.
“It’s necessary to become one of the great European clubs. Other clubs have invested for 20 years. We have been there for a year and a half and now we must stop pouring money? It would be unfair.”
Some Premier League clubs also have their eyes on Qatari based money for sponsorship deals with Qatar Airways being one of the only Middle Eastern giants not to have invested so far in Premier League Football. Both Emirates and Etihad have large stadium investments and Qatar makes a natural target for stadiums looking for naming rights.
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