SMG are delighted that Instaforex have continued their high profile partnership with the Marussia Formula1 team that commenced in the 2013 season and has been renewed and upgraded for the coming 2014 F1 season. The deal was announced this morning as follows:
The Marussia F1 Team is pleased to announce the continuation and development of its relationship with Russian Forex broker, InstaForex, which has traded up to Official Partner status for the 2014 season.
For InstaForex, which joined the Team’s portfolio of Partners in 2013, the relationship with the Marussia F1 Team is now a key element of the company’s marketing strategy, placing particular emphasis on key markets such as Russia and Malaysia and their associated Grand Prix events.
For 2014, the Instaforex brand mark will appear on the drivers’ racesuits, Team apparel and within the Team’s trackside environment and peripherals. There will be an enhanced presence for the Malaysia Grand Prix in March, and also the inaugural Russian Grand Prix, which takes place in Sochi in October.
Andy Webb, CEO, Marussia F1 Team: “It is always very pleasing to see one of our existing sponsors expanding their relationship with the Marussia F1 Team, underpinning one of our key strengths, which has been to retain valued partnerships. InstaForex are heavily involved in sports sponsorship and over the past 12 months they have added Formula 1 to that portfolio of interest and engagement, and reaped the benefit of collaboration with a team that is able to offer tailor-made solutions to satisfying marketing objectives. We are particularly pleased that we will be able to celebrate with InstaForex, a Russian company, the occasion of Russia’s first Grand Prix together later in the year. We are optimistic for the season ahead and look forward to sharing the experience of such an exciting and interesting period for the sport with existing and new partners.”
Dmitriy Savchenko, Executive Director, InstaForex: “The cooperation with the Marussia F1 Team is a landmark strategic development for InstaForex. Our partnership has contributed greatly to meeting our organisational goals, such as brand awareness and increasing our global outreach. However, the main benefit from the relationship is something which can’t have ROI and can’t be measured financially – the opportunity to share the excitement and energy of Formula one with our clients and employees. Therefore we are absolutely delighted to announce an extension of the partnership with the Marussia F1 Team. We are certain that, together, we can provide a great experience to enhance our valued customer relationships. And, of course, it is particularly exciting to be partnering with a Russian-owned team at the time of the inaugural Russian Grand Prix, which will take place in Sochi in October. I’m sure the Marussia F1 Team and InstaForex will find interesting ways to please the fans and our clients during that event, and hopefully during the rest of the season.”