SMG are delighted to announce it has sourced and brokered a new partnership between Bundesliga giants, Borussia Dortmund, and leading online forex trading company InstaForex. This is an initial two year agreement that will run until the end of the 2020/21 season.
The partnership incorporates a significant range of assets including the use of new technology that sees Instaforex messages regionally broadcast via digital billboards to Asian markets at Bundesliga home matches.The new alliance will also see InstaForex offer exciting Borussia experiences to the customers who are fans in these markets, including tickets to watch the “Black and Yellows” play at home at Germany’s largest football stadium, “SIGNAL IDUNA PARK”. Moreover it will give a chance to Asian customers of InstaForex to get closer to Borussia without leaving their country by meeting Borussia legends, becoming a part of Borussia’s Asian tour 2020 etc.
Commenting on the new partnership, Ildar Sharipov, founder and President of Instaforex said “At the moment InstaForex is not only a broker but rather an IT company, investing heavily to technology and striving to offer the customers new innovative products on a regular basis. It’s well known that IT plays a very significant role in football too, so were looking not only for a leading team but also for technology evangelists in football which are perfect match to our business philosophy. For these reasons it was a natural choice to align with such a team as Borussia Dortmund. We look forward to working with the club to further our respective brands in the markets of Asia and CIS.”
The InstaForex delegation were welcomed to the SIGNAL IDUNA PARK by the COO of Borussia Dortmund, Carsten Cramer and BVB legend player, Wolfgang “Teddy” de Beer. Further welcoming of the new partnership is BVB Head of Asia, Suresh Letchmanan who comments: “We are very pleased to have secured Instaforex as a partner of Borussia Dortmund. The partnership with the leading online Forex trading company is a win for all sides – especially the fans in the markets of Asia and CIS who can look forward to many exciting activities with the BVB.”
Stephen Pearson of SMG added “We are delighted to have secured this new partnership that now positions Instaforex as the highest profile forex sponsor currently in the Bundesliga”.
In its eleventh successful year of operations, Instaforex continues to push the boundaries of success and confirm its number one positioning. The broker’s history of profile sponsorships in sport around the world have included Premier League team Liverpool FC and FormulaE team Dragon Racing. An award-winning business in every year since launch, Instaforex has won in such categories as the Best Broker in Asia, Best Broker in Eastern Europe, Best Retail Forex Broker, Best Broker in CIS and many others.
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