Brokered by SMG, the wide-ranging agreement will see GKFX acquire extensive marketing and promotional rights including presence across the club’s global digital channels. GKFX will also have a regular presence at the iconic San Siro Stadium, with LED perimeter advertising and first class hospitality at all Serie A home games and the Coppa Italia. The agreement was finalized thanks to Infront Sports & Media, marketing agent of AC Milan.
Serkan Arli Group CEO GKFX commented: “We are proud to be partnering a global giant of football like AC Milan. Our partnership clearly emphasizes the synergies between football, Foreign Exchange trading and investment, where preparation and precision execution are the keys to long term winning. We plan to continuously celebrate our partnership with AC Milan, a significant and historical football club, with a global and incredibly loyal fan base, by delivering a number of key initiatives over the coming months. I am confident that this strong partnership will result in a bright success, enhancing both our brands and presence in respective markets. All of us at GKFX take this opportunity to wish management and players a wonderful tour of China and a fantastic 2015/16 season which we look forward to sharing with the club, fans and our clients”.
Barbara Berlusconi, CEO AC Milan: “We are delighted to welcome GKFX as our first ever partner in the online FX trading sector. Our objective has always been to partner with companies that are consistently competing at the highest level and we look forward to a mutually beneficial relationship. It is a pleasure to welcome a new member of the big AC Milan family”.
Jaap Kalma, Commercial Director AC Milan: “Attracting the interest of companies operating internationally and in sectors not traditionally linked with football means that our brand is strong and chosen for its positive values and perception. We are proud to have such a new partner to reinforce our respective visibility across all the markets”.
The deal was facilitated by SMG via Infront , marketing partner of AC Milan.