The multi-year deal is an expansion of an agreement signed by the two parties back in February, which saw AvaTrade become the Premier League champions’ regional partner in China, Asia and Latin America.

Under the terms of the partnership, AvaTrade will offer its customers and business partners exclusive City-related promotions, prizes and VIP trips to the club’s Etihad Stadium

“As one of the most regulated and trusted brokers in the industry, AvaTrade’s global partnership with Manchester City is an important step towards making trading accessible for everyone all over the planet,” added AvaTrade chief executive Dáire Ferguson. “It’s vital that every single football fan and investor worldwide will know that there is no limit to what they can achieve if they set their minds to it.”

Stephen Pearson added “SMG continue to be at the forefront of driving significant return on investment for brands in the online trading sector and are delighted to have brokered this agreement.”