Firstly SMG introduced 888.com in Canada to be an official sponsor of UFC superstar and 2x Canadian sports personality of the year Georges St Pierre. The deal sees 888.com joining other high profile sponsors such as Affliction clothing, Under Armour and Mission Skin Care. The agreement was brokered in conjunction with CAA Sports in New York.
Secondly SMG have recently introduced Bet at Home to be the exclusive integrated betting partner of leading football portal Givemefootball.com. The deal started on 1 June and sees Bet at Home integrated into all of the sites news portals.
SMG will be announcing several sponsorships over the next few weeks which will be announced right here.