SMG Brokers Major Partnership Between 24option and Olympique Lyonnais.
Sports Media Gaming are delighted to have introduced and brokered a 2-year major partnership between French Ligue 1 club Olympique Lyonnais and 24Option.com via the clubs marketing partner Sportfive.
24Option.com is now the exclusive trading partner of Olympique Lyonnais and, on July 18th, appeared for the very first time on the shirt of Lyon during a game against AC Milan.
From August 8th 2015, the 24Option.com brand will also appear inside the OL stadium with an LED campaign during every home game of the season, as well as being clearly displayed on the club’s communication materials.
As Emma Morris, Director of Partnerships at 24Option explains, “We are proud to achieve another milestone in our short history by partnering with a top club like Olympique Lyonnais. The club offers us a unique platform to target the French market and we’re anticipating a successful partnership.”
“24Option.com is one of the most ambitious sports business stakeholders in Europe and a real leader in the online trading market. They share the same ambitions as Olympique Lyonnais, and we are delighted they chose us to be partnered with.” said Jean-Michel Aulas, Olympique Lyonnais President.
Stephen Pearson, CEO of Sports Media Gaming commented “This is the first ever online trading partnership in the French market and we are of course delighted to have been responsible for this deal and working alongside Sportfive.”
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